Corporate Community Involvement in the 21st Century

Dominic Barton, Dezsö Horváth, Matthias Kipping, eds., Re-Imagining Capitalism: Towards a Responsible, Long-Term Model, Oxford University Press, 2016, Forthcoming

20 Pages Posted: 4 Mar 2016

See all articles by Ratan Tata

Ratan Tata

Tata Sons Ltd

Dirk Matten

York University - Schulich School of Business

Date Written: January 1, 2016

Abstract

This chapter discusses the role of corporate community engagement as a contribution to alternative approaches to capitalism. Against the backdrop of Tata’s community engagement, the chapter will first contextualize corporate community involvement (CCI) in an historical perspective and then move to discussing the core strategic questions. These include the definition of ‘community’, the motives and drivers of CCI, and the role of corporate purpose and ownership for community engagement. The chapter also briefly discusses the relevance of the geographical context and positions the importance of CCI for the wider debate on re-imagining capitalism.

Keywords: Community, paternalism, corporate purpose, business case, TATA, corporate social responsiblity, philanthropy

JEL Classification: B15, M14, N85, L21

Suggested Citation

Tata, Ratan and Matten, Dirk, Corporate Community Involvement in the 21st Century (January 1, 2016). Dominic Barton, Dezsö Horváth, Matthias Kipping, eds., Re-Imagining Capitalism: Towards a Responsible, Long-Term Model, Oxford University Press, 2016, Forthcoming. Available at SSRN: https://ssrn.com/abstract=2740687

Ratan Tata

Tata Sons Ltd ( email )

Dirk Matten (Contact Author)

York University - Schulich School of Business ( email )

4700 Keele Street
Toronto, Ontario M3J 1P3
Canada

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