Corporate Community Involvement in the 21st Century
Dominic Barton, Dezsö Horváth, Matthias Kipping, eds., Re-Imagining Capitalism: Towards a Responsible, Long-Term Model, Oxford University Press, 2016, Forthcoming
20 Pages Posted: 4 Mar 2016
Date Written: January 1, 2016
This chapter discusses the role of corporate community engagement as a contribution to alternative approaches to capitalism. Against the backdrop of Tata’s community engagement, the chapter will first contextualize corporate community involvement (CCI) in an historical perspective and then move to discussing the core strategic questions. These include the definition of ‘community’, the motives and drivers of CCI, and the role of corporate purpose and ownership for community engagement. The chapter also briefly discusses the relevance of the geographical context and positions the importance of CCI for the wider debate on re-imagining capitalism.
Keywords: Community, paternalism, corporate purpose, business case, TATA, corporate social responsiblity, philanthropy
JEL Classification: B15, M14, N85, L21
Suggested Citation: Suggested Citation