The Willingness to Pay for a German Win of the 2014 FIFA World Cup in Brazil
Discussion Paper of the Institute for Organisational Economics 11/2015
30 Pages Posted: 5 Mar 2016 Last revised: 8 Apr 2017
Date Written: November 1, 2015
We examine the value of sporting success of the 2014 Football World Cup in Brazil by using a method that allows measuring non-market goods, the contingent valuation method (CVM). Besides the value of sporting success in form of the willingness-to-pay (WTP), we determine what influences the WTP for different rounds in the tournament. According to our survey in Germany (n=549), the WTP increased with the success of the German national football team and respondents were willing to pay €23.00 on average if Germany became the World Champion 2014. An extrapolation of the WTP of the respondents finds that the German population at large were willing to pay €1.696 billion for becoming World Champion 2014. Tobit regressions show that expectations, intangible and socio-economic factors were significant determinants of the individual WTP.
Keywords: Brazil, Contingent Valuation Method, Football, Germany, Soccer, World Champion, World Cup, Willingness-to-pay
JEL Classification: D12, D61, D62, H41, H43, L83, Z20, Z21
Suggested Citation: Suggested Citation