The Willingness to Pay for a German Win of the 2014 FIFA World Cup in Brazil

Discussion Paper of the Institute for Organisational Economics 11/2015

30 Pages Posted: 5 Mar 2016 Last revised: 8 Apr 2017

See all articles by Linn‐Brit Bakkenbüll

Linn‐Brit Bakkenbüll

University of Muenster - Institute for Organisational Economics

Alexander Dilger

University of Münster

Date Written: November 1, 2015

Abstract

We examine the value of sporting success of the 2014 Football World Cup in Brazil by using a method that allows measuring non-market goods, the contingent valuation method (CVM). Besides the value of sporting success in form of the willingness-to-pay (WTP), we determine what influences the WTP for different rounds in the tournament. According to our survey in Germany (n=549), the WTP increased with the success of the German national football team and respondents were willing to pay €23.00 on average if Germany became the World Champion 2014. An extrapolation of the WTP of the respondents finds that the German population at large were willing to pay €1.696 billion for becoming World Champion 2014. Tobit regressions show that expectations, intangible and socio-economic factors were significant determinants of the individual WTP.

Keywords: Brazil, Contingent Valuation Method, Football, Germany, Soccer, World Champion, World Cup, Willingness-to-pay

JEL Classification: D12, D61, D62, H41, H43, L83, Z20, Z21

Suggested Citation

Bakkenbüll, Linn‐Brit and Dilger, Alexander, The Willingness to Pay for a German Win of the 2014 FIFA World Cup in Brazil (November 1, 2015). Discussion Paper of the Institute for Organisational Economics 11/2015. Available at SSRN: https://ssrn.com/abstract=2741572 or http://dx.doi.org/10.2139/ssrn.2741572

Linn‐Brit Bakkenbüll

University of Muenster - Institute for Organisational Economics ( email )

Scharnhorststr. 100
Münster, D-48151
Germany

Alexander Dilger (Contact Author)

University of Münster ( email )

Institute for Organisational Economics
Scharnhorststr. 100
Münster, D-48151
Germany
+49-251-83-25330 (Phone)
+49-251-83-28429 (Fax)

HOME PAGE: http://www.wiwi.uni-muenster.de/io/en/organisation/Dilger.html

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