Technology-Based New Product Development Partnerships

Decision Sciences (2006), 37 (2), 117-148

31 Pages Posted: 6 Mar 2016

See all articles by John Ettlie

John Ettlie

Rochester Institute of Technology (RIT) - Saunders College of Business

Paul A. Pavlou

University of Houston - C.T. Bauer College of Business

Date Written: 2006

Abstract

Hypotheses were developed to capture the dynamic capabilities that result from interfirm partnerships during the joint new product development (NPD) process — the ability to build, integrate, and reconfigure existing resources to adapt to rapidly changing environments. These capabilities, in turn, were proposed to have a positive impact on NPD performance outcomes: (a) proportion of new product success and (b) superior new product commercialization. In contexts where the locus of innovation is rapidly changing, the impact of interfirm NPD dynamic capabilities was hypothesized to be diminished in high-technology contexts, especially for buyers (original equipment manufacturers) and to a lesser extent for suppliers. Still, technology-based interfirm NPD partnerships were predicted to ultimately outperform low-technology ones in both NPD performance outcomes. Finally, information technology (IT) support for NPD was hypothesized to influence the interfirm NPD partnership’s dynamic capabilities. Using survey data from 72 auto company managers and their suppliers, the proposed model in which IT support for NPD influences the success of interfirm NPD partnerships through the mediating role of interfirm NPD partnership dynamic capabilities in high- and low-technology contexts was generally supported. The results shed light on the nature of technology-based interfirm NPD partnerships and have implications for their success. Theoretical and managerial implications are discussed.

Keywords: Codevelopment Process Models, Competitive Capabilities, Field Studies, Innovation Process, New Product Development, Partial Least Squares, Survey Research

Suggested Citation

Ettlie, John and Pavlou, Paul A., Technology-Based New Product Development Partnerships (2006). Decision Sciences (2006), 37 (2), 117-148, Available at SSRN: https://ssrn.com/abstract=2742310

John Ettlie

Rochester Institute of Technology (RIT) - Saunders College of Business ( email )

105 Lomb Memorial Dr.
Rochester, NY 14623
United States

Paul A. Pavlou (Contact Author)

University of Houston - C.T. Bauer College of Business

Houston, TX 77204-6021
United States

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