Technology Diffusion with Generation Cohorts

Posted: 8 Mar 2016 Last revised: 8 Nov 2017

See all articles by Anil R Doshi

Anil R Doshi

University College London - School of Management

Date Written: April 5, 2017

Abstract

This paper focuses on the process of innovation diffusion through a population where sets of new members -- called generation cohorts -- enter the population over time. In certain cases where diffusion in a growing population does not follow the prototypical logistic pattern, disaggregating it by generation cohorts makes the diffusion process more apparent. Subsequent generation cohorts experience increased rates of diffusion and higher levels of early adoption. Moreover, the diffusion experienced by the existing population affects the diffusion path of later generation cohorts. After documenting the effect of generation cohorts on diffusion, strategic implications are considered, with incumbents and entrants competing to capture succeeding generation cohorts that each experiences its own path of diffusion.

Keywords: diffusion, social media

JEL Classification: O31, O32

Suggested Citation

Doshi, Anil Rajnikant, Technology Diffusion with Generation Cohorts (April 5, 2017). Available at SSRN: https://ssrn.com/abstract=2742850 or http://dx.doi.org/10.2139/ssrn.2742850

Anil Rajnikant Doshi (Contact Author)

University College London - School of Management ( email )

Level 38
1 Canada Square
London, E14 5AA
United Kingdom

HOME PAGE: http://mgmt.ucl.ac.uk/

Register to save articles to
your library

Register

Paper statistics

Abstract Views
314
PlumX