Business Startup Operations

Posted: 10 Mar 2016

See all articles by Nitin Joglekar

Nitin Joglekar

Boston University - Questrom School of Business

Moren Levesque

University of Waterloo

Sinan Erzurumlu

Babson College

Date Written: March 6, 2016


This chapter describes the contribution of the operations management (OM) field to entrepreneurship and startup practices in terms of extant knowledge, emergent trends and research opportunities. To characterize the extant knowledge, we review relevant literature in the first half of the chapter and highlight the notion that startup operations are subject to three distinctive operational constraints on, or lack thereof, resources, routines (or processes), and reputation — also referred to as 3Rs in this chapter — that are affected by the capabilities of entrepreneurs as well as the uncertain, dynamic and complex environment they face. We codify these ideas in terms of five 3R principles that are uniquely tied to startup operations. In the second half of the chapter, we draw upon anecdotal evidence from connectivity based analytics and low cost intelligent robotics to identify emergent trends in terms of unique operational innovations that are enabling, and co-evolving with, business model innovation in startup settings. The chapter ends with a discussion of managerial implications and promising research avenues.

Keywords: Business Model Innovation, Connectivity Based Analytics, Low-cost Intelligent Robotics, Operational Innovations, 3R (Resources, Routines, Reputation) Principles, Startup Operations

Suggested Citation

Joglekar, Nitin and Levesque, Moren and Erzurumlu, Sinan, Business Startup Operations (March 6, 2016). Available at SSRN:

Nitin Joglekar (Contact Author)

Boston University - Questrom School of Business ( email )

595 Commonwealth Ave
Boston, MA 02466
United States

Moren Levesque

University of Waterloo ( email )

Waterloo, Ontario N2L 3G1

Sinan Erzurumlu

Babson College ( email )

231 Forest St.
Babson Park, MA 02457-0310
United States

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