A Study on Urban Working Women’s Attitude towards Mutual Fund Investment: With Special Reference to Jaipur District, Rajasthan

11 Pages Posted: 17 Mar 2016 Last revised: 6 Jul 2016

See all articles by Harsh Purohit

Harsh Purohit

Banasthali Vidyapith

Ravisha Chutani

Bansathali Vidyapith

Date Written: March 16, 2016

Abstract

During the past few years, stock market and mutual funds is the most attracted option to make investment. In today’s complex financial scenario, mutual funds are an ideal investment vehicle for women investors’ to diversify their portfolio of investment. A Mutual fund is an investment fund that pools money from many investors to purchase equities, bonds and other securities. It provides benefits to the investors of good return, less risk, liquidity, tax benefits, etc. The primary data has been collected using structured questionnaire and Secondary data has been collected from journals, books, reports, magazines and other published data’s. The main purpose of doing this research is to know about the Preference of urban working women towards various mutual fund schemes of Jaipur district, Rajasthan (India). Using random sampling technique, sample size of 100 working women is taken having different demographic profiles. This study analyzes the impact of demographic factors on the women’s attitude towards investment in mutual funds.

Keywords: Women investment behavior, Mutual Fund, Demographic factors, Saving habits

JEL Classification: J11, J12, J16, 016

Suggested Citation

Purohit, Harsh and Chutani, Ravisha, A Study on Urban Working Women’s Attitude towards Mutual Fund Investment: With Special Reference to Jaipur District, Rajasthan (March 16, 2016). Available at SSRN: https://ssrn.com/abstract=2748489 or http://dx.doi.org/10.2139/ssrn.2748489

Harsh Purohit

Banasthali Vidyapith ( email )

Banasthali Vidyapith
P.O. Banasthali Vidyapith
Rajasthan, Rajasthan 304022
India
9887886320 (Phone)

Ravisha Chutani (Contact Author)

Bansathali Vidyapith ( email )

Banasthali
Newai, 304022
India

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