Activism Research: Designing Research that Intends to Transform

Transformative Consumer Research for Personal and Collective Well-Being, eds. David Mick, Simone Pettigrew, Connie Pechmann, and Julie Ozanne, New York: Taylor & Francis/Routledge, 67-88, 2011

31 Pages Posted: 19 Mar 2016

Date Written: November 22, 2009

Abstract

The solitary nature of most scholarly activity rewards the focused, single-minded, individual. The social nature of transformative activities reward outreach-oriented individuals who struggle to juggle rigor and relevance. Using the notion of activism research – starting one’s research with the intent of changing behavior – this chapter explores ways a scholar might find the motivation, insight, and short cuts to move from being a scholar to being a more transforming scholar. It examines strategies of designing research and partnering with others in ways that have lead to transformation.

Keywords: transformative research, activism research, behavior change, influential research

Suggested Citation

Wansink, Brian, Activism Research: Designing Research that Intends to Transform (November 22, 2009). Transformative Consumer Research for Personal and Collective Well-Being, eds. David Mick, Simone Pettigrew, Connie Pechmann, and Julie Ozanne, New York: Taylor & Francis/Routledge, 67-88, 2011, Available at SSRN: https://ssrn.com/abstract=2748708

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