Turning Mindless Eating into Healthy Eating

n Psychology, Behavioral Economics, and the Solution to Obesity, ed. Eldar Shafir, Princeton, NJ: Princeton University Press, 310-328, 2012

49 Pages Posted: 20 Mar 2016

Date Written: May 21, 2009

Abstract

Package size, plate shape, lighting, socializing, and variety are only a few of the environmental factors that can influence the volume of food consumed far more than most people realize. While education and increasing awareness might appear to be the solution to environmentally-stimulated overeating, a meta analysis of these studies show that it is unlikely to work. Using lessons from the National Mindless Eating Challenge, this chapter underscores how the Laboratory of Life – the real world – suggests key principles that academics, industry, and government can use when partnering to make tangible health-related changes in the lives of individuals.

Keywords: mindless eating, obesity, environmental cues, healthy eating

Suggested Citation

Wansink, Brian, Turning Mindless Eating into Healthy Eating (May 21, 2009). n Psychology, Behavioral Economics, and the Solution to Obesity, ed. Eldar Shafir, Princeton, NJ: Princeton University Press, 310-328, 2012, Available at SSRN: https://ssrn.com/abstract=2749210

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