The I-Form Organization

California Management Review, 2009

25 Pages Posted: 19 Mar 2016

See all articles by Raymond E. Miles

Raymond E. Miles

University of California, Berkeley - Haas School of Business

Grant Miles

University of North Texas

Charles C. Snow

Pennsylvania State University

Kirsimarja Blomqvist

Lappeenranta University of Technology - Department of Business Administration

Hector O. Rocha

IAE Business School - Universidad Austral

Date Written: July 1, 2009

Abstract

Every generation of managers experiments with new organizational forms – new business models and the organizational structures and management processes required to support them. Much of the current experimentation with business and organizational models is occurring in knowledge-intensive industries such as biotechnology, computers, telecommunications, and medical and scientific equipment. Based on our ongoing research, the principal business model that we see emerging in these and similar industries can be called market exploration. Market exploration is a firm’s pursuit of opportunities created by intersecting technologies and markets. The market exploration process is complex, involving technology development, product development and commercialization in collaboration with customers and other firms, and the orderly development of markets which have large but unknown potential. Firms that want to be effective at market exploration must organize specifically for innovation – they must be able to build and manage an I-form organization. In this article, we show how many firms are moving towards and improving the I-form organization, and we discuss its purpose, key features, and benefits.

Suggested Citation

Miles, Raymond E. and Miles, Grant and Snow, Charles C. and Blomqvist, Kirsimarja and Rocha, Hector O., The I-Form Organization (July 1, 2009). California Management Review, 2009, Available at SSRN: https://ssrn.com/abstract=2749378

Raymond E. Miles (Contact Author)

University of California, Berkeley - Haas School of Business ( email )

545 Student Services Building, #1900
2220 Piedmont Avenue
Berkeley, CA 94720
United States

Grant Miles

University of North Texas ( email )

1155 Union Circle #305340
Denton, TX 76203
United States

Charles C. Snow

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

Kirsimarja Blomqvist

Lappeenranta University of Technology - Department of Business Administration ( email )

Lappeenranta
Finland

Hector O. Rocha

IAE Business School - Universidad Austral ( email )

Buenos Aires
Argentina

HOME PAGE: http://www.iae.edu.ar/web2005_eng/home/home.html

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