Examining the Metaphors in Photographs of Patriarch Alexey II: Multimodal and Visual Sociology's Approaches
11th Conference of the Association for Researching and Applying Metaphor, 1-4 July, 2016 Berlin, Germany
Posted: 28 Mar 2016
Date Written: March 25, 2016
This paper presents the contribution of the Lakoff's Cognitive Metaphor Theory and Visual Sociology in the analysis of Patriarch Alexey II’s photographs. Patriarch Alexey II was a leader of Russian Orthodox Church in 1990-2008. In the current study we examine 452 photographs of Patriarch Alexey II. The results show a combination of two conceptions of spiritual power. The first conception can be described by Lakoff metaphor having control of force is up; being subject to control or force is down and associated with other orientation metaphors. However, Russian spiritual leaders often used the Eastern metaphor: "Sea that attracts people as streams from mountains, so if you wish to dominate, you have to be below people; the leader gains power over the people without causing resistance." This metaphor that goes from the Lao Tzu book presents a leader as a source of deep wisdom, trust and respect. As a result, we can see different types of multimodal metaphors in the photograph, which focus on the spiritual leader’s position in relation to people.
Suggested Citation: Suggested Citation