Examining the Metaphors in Photographs of Patriarch Alexey II: Multimodal and Visual Sociology's Approaches

11th Conference of the Association for Researching and Applying Metaphor, 1-4 July, 2016 Berlin, Germany

Posted: 28 Mar 2016

See all articles by Mariia Rubtcova

Mariia Rubtcova

St. Petersburg University of Cinema and Television

Oleg Pavenkov

St. Petersburg University of Cinema and Television

Vladimir Pavenkov

St. Petersburg University of Cinema and Television

Date Written: March 25, 2016

Abstract

This paper presents the contribution of the Lakoff's Cognitive Metaphor Theory and Visual Sociology in the analysis of Patriarch Alexey II’s photographs. Patriarch Alexey II was a leader of Russian Orthodox Church in 1990-2008. In the current study we examine 452 photographs of Patriarch Alexey II. The results show a combination of two conceptions of spiritual power. The first conception can be described by Lakoff metaphor having control of force is up; being subject to control or force is down and associated with other orientation metaphors. However, Russian spiritual leaders often used the Eastern metaphor: "Sea that attracts people as streams from mountains, so if you wish to dominate, you have to be below people; the leader gains power over the people without causing resistance." This metaphor that goes from the Lao Tzu book presents a leader as a source of deep wisdom, trust and respect. As a result, we can see different types of multimodal metaphors in the photograph, which focus on the spiritual leader’s position in relation to people.

Suggested Citation

Rubtcova, Mariia and Pavenkov, Oleg and Pavenkov, Vladimir, Examining the Metaphors in Photographs of Patriarch Alexey II: Multimodal and Visual Sociology's Approaches (March 25, 2016). 11th Conference of the Association for Researching and Applying Metaphor, 1-4 July, 2016 Berlin, Germany. Available at SSRN: https://ssrn.com/abstract=2754698

Mariia Rubtcova (Contact Author)

St. Petersburg University of Cinema and Television ( email )

13, ul.Pravda
St.Petersburg, 191119
Russia

Oleg Pavenkov

St. Petersburg University of Cinema and Television ( email )

13, ul.Pravda
St.Petersburg, 191119
Russia

Vladimir Pavenkov

St. Petersburg University of Cinema and Television ( email )

13, ul.Pravda
St.Petersburg, 191119
Russia

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