Intercultural Communication in the Context of Tourism

Cultural Corridor Via Adriatica: Cultural Tourism without Boundaries. SWU “Neofit Rilski” Publishing House, 2015, p. 328, pp. 225-230

7 Pages Posted: 4 Apr 2016

See all articles by Ginka Dimitrova

Ginka Dimitrova

College of Tourism

Sevdalina Chakarova

University of Economics - Varna - College of Tourism - Varna

Date Written: October 15-19, 2015

Abstract

This paper considers the concepts of culture, tourism and communication issues and their mutual relationships.

Tourism is centered on the fundamental principles of exchange between peoples and is both an expression and experience of culture.

Cultural tourism is far more than production and consumption of ‘high’ art and heritage. It reaches into some deep conceptual territories relating to how we construct and understand ourselves, the world and the multilayered relationships between them.

To define cultural tourism first of all we have to determine the meaning of the term culture. In this paper we do not intend to provide a starting point since we feel that the determination of the context provides us the basics for the researches on cultural tourism.

Cultural tourism can be characterized both from the perspective of supply and demand and also from the point of view of theoretical and practical approach.

Cultural tourism is connected with the intercultural communication. The culture influences the norms and patterns of behavior of different societies, including the role and significance of culture in the process of creating communication styles. Intercultural communication in the context of cultural tourism is considered as a specific interaction between ‘us’ and ‘them’, friend and foe, in which cultural exchange takes place. The paper aims - to reveal how cultural tourism serves as a tool for better cross-cultural understanding; - how the cross-cultural misunderstandings can be corrected or rectified using cultural tourism as a mechanism.

Keywords: intercultural communication, paradigm of modern education, precedent phenomena, cultural tourism

JEL Classification: 121

Suggested Citation

Dimitrova, Ginka and Chakarova, Sevdalina, Intercultural Communication in the Context of Tourism (October 15-19, 2015). Cultural Corridor Via Adriatica: Cultural Tourism without Boundaries. SWU “Neofit Rilski” Publishing House, 2015, p. 328, pp. 225-230, Available at SSRN: https://ssrn.com/abstract=2755251

Ginka Dimitrova (Contact Author)

College of Tourism ( email )

32 Stefan Karadja str.
Varna, Varna 9000
Bulgaria

Sevdalina Chakarova

University of Economics - Varna - College of Tourism - Varna

32 Stefan Karadja str.
Varna, Varna 9000
Bulgaria

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