Role of Print-Media in Socio-Economic Development of East-India

Conference Proceedings, ICAS (Int. Conference of Asian Scholars), Adelaide, Australia, July 2015

9 Pages Posted: 3 Apr 2016

See all articles by Rabi Subudhi

Rabi Subudhi

KIIT University - School of Management; KIIT University; KIIT University - School of Management

Date Written: July 1, 2015

Abstract

Media-industry is an important sector for any region, mostly because of its significant contribution for the socio-economic development. Regional ‘media industry’ is known more as socio-cultural change agent than a ‘business enterprise’. Present paper takes a look at history and growth of print-media in Odisha (in East-India), and reviews its contributions and operational issues, as an independent industry. It attempts to analyse the future of print-media in this electronic age. It looks at the ‘paradigm shift’ the ‘media industry’ has gone through, fully particularly because of innovative ‘process-improvements’, and e-marketing. The present paper is a case study analysis of the Odia news paper industry.

Keywords: Print-media, Technology adoption, Odisha, Case-study method

JEL Classification: L82, L96, N15, M10

Suggested Citation

Subudhi, Rabi, Role of Print-Media in Socio-Economic Development of East-India (July 1, 2015). Conference Proceedings, ICAS (Int. Conference of Asian Scholars), Adelaide, Australia, July 2015. Available at SSRN: https://ssrn.com/abstract=2757973

Rabi Subudhi (Contact Author)

KIIT University - School of Management ( email )

Campus - 7
KIIT
Bhubaneswar, Odisha 751024
India
91-674-2725713 (Phone)
91-674-2725278 (Fax)

HOME PAGE: http://www.ksom.ac.in

KIIT University ( email )

Bhubaneswar, Orissa 751024
India
916742725713 (Phone)
916742725378 (Fax)

HOME PAGE: http://www.kiit.ac.in

KIIT University - School of Management ( email )

Campus 7, KIIT School of Management
KIIT University
Bhubaneswar, OR Odisha 751024
India

HOME PAGE: http://www.ksom.ac.in

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