Role of Print-Media in Socio-Economic Development of East-India
Conference Proceedings, ICAS (Int. Conference of Asian Scholars), Adelaide, Australia, July 2015
9 Pages Posted: 3 Apr 2016
Date Written: July 1, 2015
Media-industry is an important sector for any region, mostly because of its significant contribution for the socio-economic development. Regional ‘media industry’ is known more as socio-cultural change agent than a ‘business enterprise’. Present paper takes a look at history and growth of print-media in Odisha (in East-India), and reviews its contributions and operational issues, as an independent industry. It attempts to analyse the future of print-media in this electronic age. It looks at the ‘paradigm shift’ the ‘media industry’ has gone through, fully particularly because of innovative ‘process-improvements’, and e-marketing. The present paper is a case study analysis of the Odia news paper industry.
Keywords: Print-media, Technology adoption, Odisha, Case-study method
JEL Classification: L82, L96, N15, M10
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