Outsourcing Design to Asia: ODM Practices
Managing Supply Chains on the Silk Road: Strategy, Performance and Risk, edited by Çağrı Haksöz, Ananth Iyer, and Sridhar Seshadri. CRC Press, pp. 169-184
23 Pages Posted: 6 Apr 2016
Date Written: 2012
During the last few decades, the growing demand of electronics and computer products has given rise to a new breed of manufacturing firms in Asia, the so-called original design manufacturers (ODMs), for example, Flextronics, Quanta, and Compal, etc. These companies provide design, manufacturing, and other value-added services to original equipment manufacturers (OEMs). In this chapter, we provide an overview of this new outsourcing practice by analyzing its key characteristics, decision factors, and implementation challenges.
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