Outsourcing Design to Asia: ODM Practices

Managing Supply Chains on the Silk Road: Strategy, Performance and Risk, edited by Çağrı Haksöz, Ananth Iyer, and Sridhar Seshadri. CRC Press, pp. 169-184

23 Pages Posted: 6 Apr 2016

See all articles by Qi Feng

Qi Feng

Purdue University - Krannert School of Management

Lauren Xiaoyuan Lu

University of North Carolina Kenan-Flagler Business School

Date Written: 2012

Abstract

During the last few decades, the growing demand of electronics and computer products has given rise to a new breed of manufacturing firms in Asia, the so-called original design manufacturers (ODMs), for example, Flextronics, Quanta, and Compal, etc. These companies provide design, manufacturing, and other value-added services to original equipment manufacturers (OEMs). In this chapter, we provide an overview of this new outsourcing practice by analyzing its key characteristics, decision factors, and implementation challenges.

Suggested Citation

Feng, Qi and Lu, Lauren Xiaoyan, Outsourcing Design to Asia: ODM Practices (2012). Managing Supply Chains on the Silk Road: Strategy, Performance and Risk, edited by Çağrı Haksöz, Ananth Iyer, and Sridhar Seshadri. CRC Press, pp. 169-184. Available at SSRN: https://ssrn.com/abstract=2758805 or http://dx.doi.org/10.2139/ssrn.2758805

Qi Feng

Purdue University - Krannert School of Management ( email )

1310 Krannert Building
West Lafayette, IN 47907-1310
United States

Lauren Xiaoyan Lu (Contact Author)

University of North Carolina Kenan-Flagler Business School ( email )

McColl Building, CB#3490
Chapel Hill, NC 27599
United States

HOME PAGE: http://public.kenan-flagler.unc.edu/faculty/lul/index.htm

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