New-Product Management: Issues and Strategies
Vanijya, Dibrugarh University Journal of Business Studies, Volume 7, (1995), ISSN 0972-6594
6 Pages Posted: 7 Apr 2016
Date Written: April 5, 1995
This article, jointly written with SK Baral, in 1995, is on new-product diffusion models given by Bass (1969) and Mahajan, Muller & Bass (1990). It analyses the concepts of product innovation and diffusion and structural presentation.
Keywords: New Product Diffusion, Marketing, Product-launching
JEL Classification: M31
Suggested Citation: Suggested Citation