New-Product Management: Issues and Strategies

Vanijya, Dibrugarh University Journal of Business Studies, Volume 7, (1995), ISSN 0972-6594

6 Pages Posted: 7 Apr 2016

See all articles by Rabi Subudhi

Rabi Subudhi

KIIT University - School of Management; KIIT University; KIIT University - School of Management

Susant Baral

Berhampur University

Date Written: April 5, 1995

Abstract

This article, jointly written with SK Baral, in 1995, is on new-product diffusion models given by Bass (1969) and Mahajan, Muller & Bass (1990). It analyses the concepts of product innovation and diffusion and structural presentation.

Keywords: New Product Diffusion, Marketing, Product-launching

JEL Classification: M31

Suggested Citation

Subudhi, Rabi and Baral, Susant, New-Product Management: Issues and Strategies (April 5, 1995). Vanijya, Dibrugarh University Journal of Business Studies, Volume 7, (1995), ISSN 0972-6594. Available at SSRN: https://ssrn.com/abstract=2759276

Rabi Subudhi (Contact Author)

KIIT University - School of Management ( email )

Campus - 7
KIIT
Bhubaneswar, Odisha 751024
India
91-674-2725713 (Phone)
91-674-2725278 (Fax)

HOME PAGE: http://www.ksom.ac.in

KIIT University ( email )

Bhubaneswar, Orissa 751024
India
916742725713 (Phone)
916742725378 (Fax)

HOME PAGE: http://www.kiit.ac.in

KIIT University - School of Management ( email )

Campus 7, KIIT School of Management
KIIT University
Bhubaneswar, OR Odisha 751024
India

HOME PAGE: http://www.ksom.ac.in

Susant Baral

Berhampur University ( email )

Ganjam Odisha
Berhampur, Orissa
India

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