Impact of All-Inclusive Tour Packages with Special Reference to Bentota Tourist Resort
The 7th Tourism Outlook Conference and The 3rd Tropical Coastal and Island Tourism Conference 8th to 10th August 2014 - Heritance Kandalama, Dambulla, Sri Lanka
Posted: 10 Apr 2016
Date Written: May 28, 2014
All Inclusive (AI) Beach Holiday packages are developed and offered to attract and retain long staying tourists in a destination globally. Sri Lankan AI packages offer breakfast, lunch, dinner, morning and evening snacks, tea, coffee, mineral water, soft drinks and unlimited local liquor along with the accommodation. Bentota being the first planned tourist resort in Sri Lanka attract thousands of tourists per year, out of which a significant proportion are AI clients. Use of product bundling strategy in Bentota resort has created an enormous pressure among other hotels, restaurants and the economy in the area and the country by large. This research aims a) to explore the tourists’ purchasing intention of AI packages; b) to identify the advantages and disadvantages of promoting AI packages in a tourist resort; c) to make recommendations to minimize the negative effects of AI packages and to promote alternative packages.
Keywords: All inclusive packages, Product bundling, Holiday resort, Holiday package
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