Conformity and Influence

54 Pages Posted: 14 Apr 2016

See all articles by David Goldbaum

David Goldbaum

University of Technology Sydney

Date Written: March 28, 2016


To better understand trends, this paper models the behavior of decision-makers seeking conformity and influence in a connected population. Link formation is one-sided with information flowing from the target to the link's originator. A premium for leading ensures that a link's target benefits more from the link than its originator, and yet a leader serves the population by coordinating decisions. The desire for conformity drives the population to organize into a single hub with the leader at the center. Certain conditions support multiple leader structures as Nash as well. A strong desire to influence produces an equilibrium with an unlinked subpopulation.

Keywords: Opinion leadership, Social networks, Conformity, Non-cooperative games

JEL Classification: C72, D83, D85

Suggested Citation

Goldbaum, David, Conformity and Influence (March 28, 2016). Available at SSRN: or

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