Abstract

https://ssrn.com/abstract=2763954
 


 



Toward an Integrated Theory of Strategy: Exploring the Interdependencies Among Competitive, Growth and Stakeholder Strategies


Maurizio Zollo


Bocconi University - Department of Management and Technology

Mario Minoja


Università degli studi di Modena e Reggio Emilia (UNIMORE); Bocconi University

Vittorio Coda


Bocconi University - Department of Management and Technology

April 12, 2016


Abstract:     
We develop an integrative approach to the study of strategic management in a three-step logical sequence. First, a general framework is proposed to describe how competitive, growth and stakeholder strategies influence each other in a dynamic way to create customer and stakeholder advantage on the product and factor markets. Second, we analyze these interdependencies in the way the three strategies moderate each other’s impact on these two types of advantage. Third, we leverage the prior steps to study the likelihood of different bundles of strategies to generate the highest expected economic surplus. This analysis identifies two different bundles of strategic decisions that can potentially maximize performance outcomes. A research agenda is developed for future work on integrative approaches to strategic management theory and practice.

Number of Pages in PDF File: 37

Keywords: strategy-making, competitive strategy, growth strategy, stakeholder strategy, interdependent decision-making, bundles of strategic choices, strategic management

JEL Classification: M00


Open PDF in Browser Download This Paper

Date posted: April 18, 2016  

Suggested Citation

Zollo, Maurizio and Minoja, Mario and Coda, Vittorio, Toward an Integrated Theory of Strategy: Exploring the Interdependencies Among Competitive, Growth and Stakeholder Strategies (April 12, 2016). Available at SSRN: https://ssrn.com/abstract=2763954 or http://dx.doi.org/10.2139/ssrn.2763954

Contact Information

Maurizio Zollo (Contact Author)
Bocconi University - Department of Management and Technology ( email )
Via Roentgen 1
Milan, MI 20136
Italy
Mario Minoja
Università degli studi di Modena e Reggio Emilia (UNIMORE) ( email )
Viale A. Allegri 9
Modena, Modena 42121
Italy
Bocconi University ( email )
Via Sarfatti, 25
Milan, MI 20136
Italy
Vittorio Coda
Bocconi University - Department of Management and Technology ( email )
Via Roentgen 1
Milan, MI 20136
Italy
Feedback to SSRN


Paper statistics
Abstract Views: 192
Downloads: 58
Download Rank: 291,574