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Toward an Integrated Theory of Strategy: Exploring the Interdependencies Among Competitive, Growth and Stakeholder Strategies

37 Pages Posted: 18 Apr 2016  

Maurizio Zollo

Bocconi University - Department of Management and Technology

Mario Minoja

Università degli studi di Modena e Reggio Emilia (UNIMORE); Bocconi University

Vittorio Coda

Bocconi University - Department of Management and Technology

Date Written: April 12, 2016

Abstract

We develop an integrative approach to the study of strategic management in a three-step logical sequence. First, a general framework is proposed to describe how competitive, growth and stakeholder strategies influence each other in a dynamic way to create customer and stakeholder advantage on the product and factor markets. Second, we analyze these interdependencies in the way the three strategies moderate each other’s impact on these two types of advantage. Third, we leverage the prior steps to study the likelihood of different bundles of strategies to generate the highest expected economic surplus. This analysis identifies two different bundles of strategic decisions that can potentially maximize performance outcomes. A research agenda is developed for future work on integrative approaches to strategic management theory and practice.

Keywords: strategy-making, competitive strategy, growth strategy, stakeholder strategy, interdependent decision-making, bundles of strategic choices, strategic management

JEL Classification: M00

Suggested Citation

Zollo, Maurizio and Minoja, Mario and Coda, Vittorio, Toward an Integrated Theory of Strategy: Exploring the Interdependencies Among Competitive, Growth and Stakeholder Strategies (April 12, 2016). Available at SSRN: https://ssrn.com/abstract=2763954 or http://dx.doi.org/10.2139/ssrn.2763954

Maurizio Zollo (Contact Author)

Bocconi University - Department of Management and Technology ( email )

Via Roentgen 1
Milan, MI 20136
Italy

Mario Minoja

Università degli studi di Modena e Reggio Emilia (UNIMORE) ( email )

Viale A. Allegri 9
Modena, Modena 42121
Italy

Bocconi University ( email )

Via Sarfatti, 25
Milan, MI 20136
Italy

Vittorio Coda

Bocconi University - Department of Management and Technology ( email )

Via Roentgen 1
Milan, MI 20136
Italy

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