The Digital Market for Local Services: A One-Night Stand for Workers? An Example from the On-Demand Economy

CEPS Special Report, No. 133

31 Pages Posted: 18 Apr 2016

See all articles by Willem De Groen

Willem De Groen

Centre for European Policy Studies (CEPS)

Ilaria Maselli

Centre for European Policy Studies (CEPS)

Brian Fabo

National Bank of Slovakia

Date Written: April 4, 2016

Abstract

This case study provides a snapshot of the dynamics in the digital market for locally provided personal services. Based on a case study for a Belgium platform with 14,113 identified workers and 9,459 posted tasks, the findings suggest that the current intermediation is inefficient. Only a limited share of the tasks posted on the platform are being completed, whereas the characteristics of the not-completed tasks are fairly limited. Moreover, just a small share of the workers participating in the platform is actually performing the completed tasks. Their average earnings per hour are in most cases above the minimum wage and even above the median wage in the offline market. At the present time, however, the limited earnings for individual workers prevent this mode of working from becoming an alternative to a conventional job. In addition to the standard determinants of workers’ earnings (e.g. gender, age, occupation, etc.), the characteristics and evaluation mechanism of the platform have a large influence on the distribution of tasks and earnings.

Note: This paper constitutes the first study prepared in the context of a foresight project “A vision for the EU ‘sharing economy’ – Exploring future economic transformations”, commissioned by DG JRC of the European Commission and carried out by a consortium of researchers led by CEPS. It is re-published by CEPS with the kind permission of the European Commission and can also be downloaded from the Commission’s website, and there is also a blog-post related to the study.

Keywords: digital market, on-demand economy

Suggested Citation

De Groen, Willem and Maselli, Ilaria and Fabo, Brian, The Digital Market for Local Services: A One-Night Stand for Workers? An Example from the On-Demand Economy (April 4, 2016). CEPS Special Report, No. 133. Available at SSRN: https://ssrn.com/abstract=2766220

Willem De Groen (Contact Author)

Centre for European Policy Studies (CEPS) ( email )

1 Place du Congres, 1000
Brussels, 1000
Belgium

Ilaria Maselli

Centre for European Policy Studies (CEPS) ( email )

1 Place du Congres, 1000
Brussels, 1000
Belgium

Brian Fabo

National Bank of Slovakia ( email )

Imricha Karvasa 1
813 25 Bratislava
Slovakia

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