Does Wikipedia Matter? The Effect of Wikipedia on Tourist Choices
28 Pages Posted: 19 Apr 2016 Last revised: 9 Apr 2019
Date Written: September 25, 2017
We document a causal influence of online user-generated information on real-world economic outcomes. In particular, we conduct a randomized field experiment to test whether additional information on Wikipedia about cities affects tourists’ choices of overnight visits. Our treatment of adding information to Wikipedia increases overnight visits by 9% during the tourist season. The impact comes mostly from improving the shorter and incomplete pages in Wikipedia.
Keywords: Wikipedia, randomized treatment, online content, tourist visits
JEL Classification: D29, D80, H41, J60, L17
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