Does Wikipedia Matter? The Effect of Wikipedia on Tourist Choices

28 Pages Posted: 19 Apr 2016 Last revised: 9 Apr 2019

See all articles by Marit Hinnosaar

Marit Hinnosaar

University of Turin - Collegio Carlo Alberto

Toomas Hinnosaar

Collegio Carlo Alberto

Michael E. Kummer

University of East Anglia (UEA)

Olga Slivko

ZEW – Leibniz Centre for European Economic Research - Information and Communication Technologies Research Group

Date Written: September 25, 2017

Abstract

We document a causal influence of online user-generated information on real-world economic outcomes. In particular, we conduct a randomized field experiment to test whether additional information on Wikipedia about cities affects tourists’ choices of overnight visits. Our treatment of adding information to Wikipedia increases overnight visits by 9% during the tourist season. The impact comes mostly from improving the shorter and incomplete pages in Wikipedia.

Keywords: Wikipedia, randomized treatment, online content, tourist visits

JEL Classification: D29, D80, H41, J60, L17

Suggested Citation

Hinnosaar, Marit and Hinnosaar, Toomas and Kummer, Michael and Slivko, Olga, Does Wikipedia Matter? The Effect of Wikipedia on Tourist Choices (September 25, 2017). ZEW - Centre for European Economic Research Discussion Paper No. 15-089. Available at SSRN: https://ssrn.com/abstract=2766248 or http://dx.doi.org/10.2139/ssrn.2766248

Marit Hinnosaar

University of Turin - Collegio Carlo Alberto ( email )

via Real Collegio 30
Moncalieri, Torino 10024
Italy

HOME PAGE: http://marit.hinnosaar.net/

Toomas Hinnosaar

Collegio Carlo Alberto ( email )

via Real Collegio 30
Moncalieri, Torino 10024
Italy

Michael Kummer (Contact Author)

University of East Anglia (UEA) ( email )

Norwich Research Park
Norwich, Norfolk NR4 7TJ
United Kingdom

Olga Slivko

ZEW – Leibniz Centre for European Economic Research - Information and Communication Technologies Research Group ( email )

D-68034 Mannheim
Germany

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