Inferring Employees’ Social Media Perceptions of Corporate Culture and the Link to Firm Value
40 Pages Posted: 23 Apr 2016 Last revised: 17 Jan 2017
Date Written: January 15, 2017
To date, investors' efforts to ‘look inside’ a company’s culture have been hampered by a lack of data. This study seeks to overcome these limitations by employing a computational linguistics technique to infer employees’ perceptions from social media. Our study highlights the merits of textual analysis for automated corporate culture analysis and builds on the growing body of evidence which suggests that intangible information is not fully exploited by investors.
Keywords: corporate culture, text analysis
JEL Classification: G10, G14, J3, L21
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