Inferring Employees’ Social Media Perceptions of Corporate Culture and the Link to Firm Value

40 Pages Posted: 23 Apr 2016 Last revised: 17 Jan 2017

Date Written: January 15, 2017

Abstract

To date, investors' efforts to ‘look inside’ a company’s culture have been hampered by a lack of data. This study seeks to overcome these limitations by employing a computational linguistics technique to infer employees’ perceptions from social media. Our study highlights the merits of textual analysis for automated corporate culture analysis and builds on the growing body of evidence which suggests that intangible information is not fully exploited by investors.

Keywords: corporate culture, text analysis

JEL Classification: G10, G14, J3, L21

Suggested Citation

Moniz, Andy, Inferring Employees’ Social Media Perceptions of Corporate Culture and the Link to Firm Value (January 15, 2017). Available at SSRN: https://ssrn.com/abstract=2768091 or http://dx.doi.org/10.2139/ssrn.2768091

Andy Moniz (Contact Author)

Putnam Investments ( email )

One Post Office Square
Boston, MA 02109
United States

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