How to Get Your Business Case Right, by Using Kahneman's Outside View

16 Pages Posted: 3 May 2016

See all articles by Bent Flyvbjerg

Bent Flyvbjerg

University of Oxford - Said Business School

Date Written: April 2016

Abstract

Don't trust anyone's business case, including your own, because you're biased. And so is everyone else, experts and laypeople alike. Your business case will therefore also be biased, and likely to fail. You need to explicitly and deliberately de-bias any business case if you want to succeed with it. Learn how here, using powerful Nobel prize-winning theories about the planning fallacy and the outside view, developed by Daniel Kahneman and Amos Tversky.

Keywords: Business case development, business administration, management, project management, behavioral economics, quality assurance, de-biasing, Daniel Kahneman

Suggested Citation

Flyvbjerg, Bent, How to Get Your Business Case Right, by Using Kahneman's Outside View (April 2016). Available at SSRN: https://ssrn.com/abstract=2769829 or http://dx.doi.org/10.2139/ssrn.2769829

Bent Flyvbjerg (Contact Author)

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

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