Ex Post Merger Evaluation in the U.K. Retail Market for Books

31 Pages Posted: 28 Apr 2016

See all articles by Luca Aguzzoni

Luca Aguzzoni

European Union - Directorate General for Competition

Elena Argentesi

University of Bologna - Department of Economics

Lorenzo Ciari

European Bank for Reconstruction and Development (EBRD)

Tomaso Duso

German Institute for Economic Research (DIW Berlin); TU Berlin- Faculty of Economics and Management - Empirical Industrial Organization

Massimo Tognoni

UK Competition Commission

Date Written: March 2016

Abstract

This paper evaluates the price effects of the merger of two major U.K. book retailers. We use a dataset containing monthly scanner data on a sample of 200 books in 50 local markets for four years around the merger. We compare the price changes after the merger in shops located in areas where both chains were present before the merger and in areas where only one chain was present. We also investigate the country‐wide effect of the merger. We find that the merger did not result in any price increase either at the local or at the national level.

Suggested Citation

Aguzzoni, Luca and Argentesi, Elena and Ciari, Lorenzo and Duso, Tomaso and Tognoni, Massimo, Ex Post Merger Evaluation in the U.K. Retail Market for Books (March 2016). The Journal of Industrial Economics, Vol. 64, Issue 1, pp. 170-200, 2016. Available at SSRN: https://ssrn.com/abstract=2771449 or http://dx.doi.org/10.1111/joie.12099

Luca Aguzzoni (Contact Author)

European Union - Directorate General for Competition ( email )

Place Madou, Madouplein 1
Saint-Josse-ten-Noode/Sint-Joost-ten-Noode
Brussels, B-1049
Belgium

Elena Argentesi

University of Bologna - Department of Economics ( email )

Piazza Scaravilli 2
Bologna, BO 40141
Italy
+39 051 209 8661 (Phone)
+39 051 209 8040 (Fax)

HOME PAGE: http://www2.dse.unibo.it/argentes/

Lorenzo Ciari

European Bank for Reconstruction and Development (EBRD) ( email )

One Exchange Square
London, EC2A 2EH
United Kingdom

Tomaso Duso

German Institute for Economic Research (DIW Berlin) ( email )

Mohrenstraße 58
Berlin, 10117
Germany

TU Berlin- Faculty of Economics and Management - Empirical Industrial Organization ( email )

Berlin, 10585
Germany

Massimo Tognoni

UK Competition Commission ( email )

Victoria House
Southampton Row
London, WC1B 4AD
United Kingdom

Register to save articles to
your library

Register

Paper statistics

Downloads
1
Abstract Views
134
PlumX Metrics