Sports Broadcasting Laws in Various Jurisdictions: A Comparative Analysis
Posted: 28 Apr 2016
Date Written: April 11, 2014
Major sporting events like the Olympics or the World Cup of a popular sport are among the programs that attract the most television viewers. In the sports industry, a major portion of the revenue is earned through broadcasting. In fact, television rights is the largest component of revenue for major sports. Broadcasters want to offer exclusive coverage of the sports event so that they can attract maximum audiences. Sponsors and advertisers are willing to pay more to the broadcasters if they believe that large audiences will watch an event. This believe in turn propels broadcasters to pay more for the right to be exclusive broadcaster of a given event. There are certain regulations related to broadcasting of sports events in countries like USA, UK, Australia, India which have attempted to balance the needs and concern of public policy in one hand and the demands of the market place for sports broadcasting on the other. The regulations in force in those countries have been discussed in this paper.
Suggested Citation: Suggested Citation