Priming in Economics
University of Zurich, Department of Economics, Working Paper No. 226
10 Pages Posted: 5 May 2016
Date Written: April 2016
Conceptual priming has become an increasingly popular tool in economics. Here, we review the literature that uses priming in incentivized experiments to study economic questions. We mainly focus on the role of social identity, culture, and norms in shaping preferences and behavior. We also discuss recently raised objections to priming research and conclude with promising avenues for future research.
Keywords: Priming, experiment, identity, endogenous preferences
JEL Classification: C90, D03
Suggested Citation: Suggested Citation