Priming in Economics

University of Zurich, Department of Economics, Working Paper No. 226

10 Pages Posted: 5 May 2016

See all articles by Alain Cohn

Alain Cohn

University of Michigan

Michel André Maréchal

University of Zurich - Department of Economics

Date Written: April 2016

Abstract

Conceptual priming has become an increasingly popular tool in economics. Here, we review the literature that uses priming in incentivized experiments to study economic questions. We mainly focus on the role of social identity, culture, and norms in shaping preferences and behavior. We also discuss recently raised objections to priming research and conclude with promising avenues for future research.

Keywords: Priming, experiment, identity, endogenous preferences

JEL Classification: C90, D03

Suggested Citation

Cohn, Alain and Maréchal, Michel André, Priming in Economics (April 2016). University of Zurich, Department of Economics, Working Paper No. 226. Available at SSRN: https://ssrn.com/abstract=2775289 or http://dx.doi.org/10.2139/ssrn.2775289

Alain Cohn (Contact Author)

University of Michigan ( email )

105 S State St
Ann Arbor, MI 48109
United States

Michel André Maréchal

University of Zurich - Department of Economics ( email )

Zuerich, 8006
Switzerland

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