Does Having the Right Visitor Mix Do the Job? Applying an Econometric Shift-Share Model to Regional Tourism Developments

WIFO Working Papers, No. 517

30 Pages Posted: 12 May 2016

See all articles by Matthias Firgo

Matthias Firgo

Austrian Institute of Economic Research (WIFO)

Oliver Fritz

Austrian Institute of Economic Research (WIFO)

Date Written: May 04, 2016

Abstract

This paper is the first to apply an econometric shift-share model to tourism. The approach allows us to isolate the growth contributions of changes in regional touristic attractiveness from those induced by the structure of visitors, but does not share the caveats of the conventional shift-share approach. Our application to regional tourism in Austria reveals important results: First, differences in long-run performance between regions are mostly related to idiosyncratic changes in the tourist appeal of individual regions rather than a result of more or less favourable structures of visitors. Second, none of several mega-events during the period observed seem to have left prolonged positive effects on the tourism performance of the host regions. And third, performance appears uncorrelated with tourism intensity of a region. Thus, from a policy and destination management perspective, tourism authorities and local suppliers should mainly focus on upgrading the permanent destination attractiveness rather than investing too much effort into landing mega-events or targeting the visitor mix towards promising source markets.

Keywords: Tourism Developments, Service Exports, Regional Performance, Shift-Share Regression Analysis, Visitor Portfolio, Austria

JEL Classification: L83, M30, O14, O25, R58

Suggested Citation

Firgo, Matthias and Fritz, Oliver, Does Having the Right Visitor Mix Do the Job? Applying an Econometric Shift-Share Model to Regional Tourism Developments (May 04, 2016). WIFO Working Papers, No. 517. Available at SSRN: https://ssrn.com/abstract=2778092 or http://dx.doi.org/10.2139/ssrn.2778092

Matthias Firgo (Contact Author)

Austrian Institute of Economic Research (WIFO) ( email )

Arsenal Objekt 20
Wien, 1030
Austria
+43-1-7982601-471 (Phone)

Oliver Fritz

Austrian Institute of Economic Research (WIFO) ( email )

P.O. Box 91
Wien, A-1103
Austria

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