Applying SWOC Analysis to an Institution of Higher Education

International Journal of Management, IT and Engineering, Volume 5, Issue 7, July 2015, pp.231-247, ISSN: 2249-0558

17 Pages Posted: 12 May 2016 Last revised: 17 May 2016

See all articles by P. S. Aithal

P. S. Aithal

Srinivas Institute of Management Studies

P. M. Kumar

Srinivas Institute of Management Studies

Date Written: July 10, 2015

Abstract

SWOC Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organization’s resources and capabilities to the requirements of the environment in which the firm operates. SWOC is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment. It views all positive and negative factors inside and outside the firm that affect the success. A consistent study of the environment in which the firm operates helps in forecasting/predicting the changing trends and also helps in including them in the decision-making process of the organization. In this paper, we have reviewed the SWOC analysing technique and applied it to higher education system. We have applied it to a higher education institution - Srinivas Institute of Management Studies, (SIMS).

Keywords: Higher education system, System analysis technique, SWOC analysis

Suggested Citation

Aithal, P. S. and Kumar, P. M., Applying SWOC Analysis to an Institution of Higher Education (July 10, 2015). International Journal of Management, IT and Engineering, Volume 5, Issue 7, July 2015, pp.231-247, ISSN: 2249-0558 . Available at SSRN: https://ssrn.com/abstract=2779000

P. S. Aithal (Contact Author)

Srinivas Institute of Management Studies ( email )

Srinivas Campus
Pandeshwar
Mangalore, Mangalore 575001
India
9343348392 (Phone)

HOME PAGE: http://www.srinivasuniversity.ac.in

P. M. Kumar

Srinivas Institute of Management Studies ( email )

Srinivas Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India

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