Applying SWOC Analysis to an Institution of Higher Education
International Journal of Management, IT and Engineering, Volume 5, Issue 7, July 2015, pp.231-247, ISSN: 2249-0558
17 Pages Posted: 12 May 2016 Last revised: 17 May 2016
Date Written: July 10, 2015
SWOC Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organization’s resources and capabilities to the requirements of the environment in which the firm operates. SWOC is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment. It views all positive and negative factors inside and outside the firm that affect the success. A consistent study of the environment in which the firm operates helps in forecasting/predicting the changing trends and also helps in including them in the decision-making process of the organization. In this paper, we have reviewed the SWOC analysing technique and applied it to higher education system. We have applied it to a higher education institution - Srinivas Institute of Management Studies, (SIMS).
Keywords: Higher education system, System analysis technique, SWOC analysis
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