Black Ocean Strategy - A Probe into a New Type of Strategy Used for Organizational Success

GE-International Journal of Management Research (GE-IJMR), Vol. 3, Issue 8, August 2015, pp. 45-65, ISSN: 2321-1709

21 Pages Posted: 14 May 2016

See all articles by P. S. Aithal

P. S. Aithal

Srinivas Institute of Management Studies

P. M. Kumar

Srinivas Institute of Management Studies

Date Written: August 10, 2015

Abstract

Strategic planning and decision making has an important role in organizational development and sustainability. Various types of strategies are used in strategic management such as Red ocean strategy, Blue ocean strategy, Green ocean strategy and Purple ocean strategy. These strategies are used in organizations by top level executive managers for long term organizational sustainability and to face or deviate from the competition. Based on organizational analysis, it is observed that some of the organizations especially in developing countries use a new type of strategy for sustainability at least for short term to overcome their high intensity problems and to get quick relief from the problems. In this paper we have generalized such a strategy and named it as "Black Ocean Strategy". Based on observation and focus group study we developed this concept and studied the conditions, characteristics and procedure of this model of decision making. We have studied the reasons why certain firms opt for Black ocean strategy while making decisions for sustainability and consequences of such strategic decisions through investment/perceived Risk Matrix. We have also compared the different strategic choices with that of Black ocean strategy. The details and consequences of such strategy followed in some organizations are also discussed.

Keywords: Strategy types, Red ocean strategy, Blue ocean strategy, Black ocean strategy, Comparison of different strategies, Characteristics of Black ocean strategy

Suggested Citation

Aithal, P. S. and Kumar, P. M., Black Ocean Strategy - A Probe into a New Type of Strategy Used for Organizational Success (August 10, 2015). GE-International Journal of Management Research (GE-IJMR), Vol. 3, Issue 8, August 2015, pp. 45-65, ISSN: 2321-1709. Available at SSRN: https://ssrn.com/abstract=2779055

P. S. Aithal (Contact Author)

Srinivas Institute of Management Studies ( email )

Srinivas Campus
Pandeshwar
Mangalore, Mangalore 575001
India
9343348392 (Phone)

HOME PAGE: http://www.srinivasuniversity.ac.in

P. M. Kumar

Srinivas Institute of Management Studies ( email )

Srinivas Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India

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