Strategic Rethinking of Management Education: Green MBA Model

International Journal of Management, IT and Engineering, Volume 6, Issue 1, pp. 55-73, January 2016

19 Pages Posted: 15 May 2016

See all articles by P. S. Aithal

P. S. Aithal

Srinivas Institute of Management Studies

Priti Jeevan

Srinivas Institute of Management Studies

Date Written: January 10, 2016

Abstract

The conventional Masters degree in Business Administration (MBA) aims at study of business primarily from a functional standpoint, namely efficient production, effective marketing of products and services, some attention to management of people, and some of conventional economic theory, and business ethics. This suffers from a serious limitation that it has failed to grow over time and situation. The basic raw material for any industry at some stage is a natural resource. So also, every industry ends up with some bio-non-degradable products or byproducts. The danger is twofold. On the one hand, it depletes nature and on the other it generates a stockpile of waste. The adverse effects of global warming and its consequence on climate change are yet larger forms of this danger. Therefore, a sustainable business is one in which any organization that involves in environmentally friendly or green activities in all processes, products, and manufacturing activities and adequately addresses environmental concerns while maintaining profit. In other words, it is a business that "meets the needs of the present day world" without compromising the ability of "the future generations to meet their own needs". It is the process of assessing how to design, market, use and dispose products that will take advantage of the current environmental situation and how well a company's products perform with renewable resources. The business education of today has to shift focus. A sustainable MBA program should re-orient traditional subjects with special emphasis on eliminating those models and processes which directly or indirectly contribute to depletion of resources, destruction of environment and extended global warming. Such programme can be also called as Green MBA. This paper discusses the need for a thoroughly re-structured curriculum, revised pedagogy, refined businesses processes, expanded business opportunities and enhanced placement avenues for the proposed sustainable new model in business management education - Green MBA.

Keywords: Innovations in MBA curiculum; Sustainable business management; Green MBA

Suggested Citation

Aithal, P. S. and Jeevan, Priti, Strategic Rethinking of Management Education: Green MBA Model (January 10, 2016). International Journal of Management, IT and Engineering, Volume 6, Issue 1, pp. 55-73, January 2016. Available at SSRN: https://ssrn.com/abstract=2779113

P. S. Aithal (Contact Author)

Srinivas Institute of Management Studies ( email )

Srinivas Campus
Pandeshwar
Mangalore, Mangalore 575001
India
9343348392 (Phone)

HOME PAGE: http://www.srinivasuniversity.ac.in

Priti Jeevan

Srinivas Institute of Management Studies ( email )

Srinivas Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India

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