A Review on Opportunities and Challenges for Mobile Business Activities in India

International Journal of Management, IT and Engineering, Volume 6, Issue 1, pp. 124-148, January 2016

25 Pages Posted: 15 May 2016

See all articles by P. S. Aithal

P. S. Aithal

Srinivas Institute of Management Studies

Date Written: January 10, 2016

Abstract

Technological progress has enormous significance for the development process of a nation as well as an individual business organization. Mobile business technology is the proliferation of mobile telephones, wireless enabled personal digital assistance and other services that enable the user to make purchases and transactions anywhere, any time. This supports mobile business activities. In India, mobile business service covers banking industry, share markets, customer shopping, office automation, packaging, hotel & tourism, pharmaceutical industry, construction industry etc. This paper aims to elicit the opportunities and challenges for mobile business activities in business to customer, business to business and customer to customers in various business industries and sectors with special reference to India in the form of a review. The impact of mobile business on business activities and the driving forces to adopt m-business are identified. It also provides discussion on advantages of m-business over e-business to strengthen the mobile business framework in the country.

Keywords: Mobile business Technology, Mobile business activities, Mobile Business Services

Suggested Citation

Aithal, P. S., A Review on Opportunities and Challenges for Mobile Business Activities in India (January 10, 2016). International Journal of Management, IT and Engineering, Volume 6, Issue 1, pp. 124-148, January 2016. Available at SSRN: https://ssrn.com/abstract=2779122

P. S. Aithal (Contact Author)

Srinivas Institute of Management Studies ( email )

Srinivas Campus
Pandeshwar
Mangalore, Mangalore 575001
India
9343348392 (Phone)

HOME PAGE: http://www.srinivasuniversity.ac.in

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