A Review on Various E-Business and M-Business Models & Research Opportunities
International Journal of Management, IT and Engineering, Volume 6, Issue 1, pp. 275-298, January 2016
24 Pages Posted: 15 May 2016
Date Written: January 10, 2016
A business model is a set of process/activities that results in sustainable profit through desired revenue and customer value. The business model spells out how a company makes money by specifying its position in the value chain. A business model which uses electronic communication technology such as internet for exchanging information is called e-business model. The e-business model includes the roles and relationships among a firm's customers, allies, and suppliers; the major flows of product, services, information, and money; and the major benefits to the participants. This paper contains review on various business models used in e-business, m-business, and m banking. All the major E-commerce business models which fall under 3 main categories : B2B - Business to business, B2C - Business to consumer, C2C - Consumer to consumer are also discussed with their benefits and limitations. Based on business model framework, various research agenda and opportunities are identified and elaborated.
Keywords: E-business models, M-business models, M-banking models, Business model framework
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