Business Strategy for Nanotechnology Based Products and Services

International Journal of Management Sciences and Business Research, Vol. 5, Issue 4, April 2016, pp.139-149

11 Pages Posted: 15 May 2016

See all articles by P. S. Aithal

P. S. Aithal

Srinivas Institute of Management Studies

Shubhrajyotsna Aithal

Srinivas Institute of Management Studies

Date Written: May 10, 2016

Abstract

The applications of nanotechnology in different identified areas provide lots of business opportunities. It includes Food, Medicine, Cleaner water, Better quality air, Electronics, Fuel Cells, Solar Cells, Batteries, Space Travels, Chemical sensors, Sporting goods, Fabrics, Cleaning products, Energy, Environment, Health, and Life span increase. The paper covers the applications, and benefits of nanotechnology innovations in different industries, possible business opportunities for new nanotechnology based products and services due to challenges for human prosperity on earth, and the global strategy on nanotechnology business with an expected time scale and future possibilities of nanotechnology innovations based on products and services in the field and the magic (like science fictions) going to happen in human life. In this paper, important nanotechnology features and their usage in industry, various products and services based on nanotechnology innovations and Business Strategy for them are identified. Applications & benefits of NT in Agriculture, Food packing & Clean water, in Renewable Energy & Storage, and in Medicine are discussed. Various Business Opportunities for New Nanotechnology based Products and Services, Developing a global strategy for Nanotechnology Business including PEST analysis model and ABCD analysing framework. Finally, some of the Future possibilities of nanotechnology innovations are mentioned and discussed.

Keywords: Nanotechnology applications, Business based on Nanotechnology products & services, Global strategies to be used in Nanotechnology business

Suggested Citation

Aithal, P. S. and Aithal, Shubhrajyotsna, Business Strategy for Nanotechnology Based Products and Services (May 10, 2016). International Journal of Management Sciences and Business Research, Vol. 5, Issue 4, April 2016, pp.139-149. Available at SSRN: https://ssrn.com/abstract=2779450

P. S. Aithal (Contact Author)

Srinivas Institute of Management Studies ( email )

Srinivas Campus
Pandeshwar
Mangalore, Mangalore 575001
India
9343348392 (Phone)

HOME PAGE: http://www.srinivasuniversity.ac.in

Shubhrajyotsna Aithal

Srinivas Institute of Management Studies ( email )

Srinivas Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India

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