Preference Change in Competitive Political Environments

Posted: 13 May 2016

See all articles by James N. Druckman

James N. Druckman

Northwestern University - Department of Political Science

Arthur Lupia

University of Michigan at Ann Arbor - Department of Political Science

Date Written: May 2016

Abstract

Political actions and outcomes depend on people's preferences over candidates, policies, and other politically relevant phenomena. For this reason, a great deal of political activity entails attempts to change other people's preferences. When do politically relevant preferences change? Addressing this question requires recognition of two realities: (a) Many stimuli compete for every person's attention, and (b) every person's capacity to pay attention to information is limited. With these realities in mind, we review research on preference change in competitive environments. We discuss how individuals allocate attention and how individuals' values and identities affect their use of the information to which they attend. We then discuss how this work has been applied to a new problem: improving the communication of scientific facts in increasingly politicized environments.

Suggested Citation

Druckman, James N. and Lupia, Arthur, Preference Change in Competitive Political Environments (May 2016). Annual Review of Political Science, Vol. 19, pp. 13-31, 2016. Available at SSRN: https://ssrn.com/abstract=2779522 or http://dx.doi.org/10.1146/annurev-polisci-020614-095051

James N. Druckman (Contact Author)

Northwestern University - Department of Political Science ( email )

601 University Place (Scott Hall)
Evanston, IL 60201
United States
847-491-7450 (Phone)

Arthur Lupia

University of Michigan at Ann Arbor - Department of Political Science ( email )

Ann Arbor, MI 48109
United States
734-647-7549 (Phone)
734-764-3341 (Fax)

HOME PAGE: www.umich.edu/~lupia

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