On the Use of Hierarchical Clustering for the Analysis of Nonsymmetric Proximities
11 Pages Posted: 14 May 2016
Date Written: June 1984
Rao and Sabavala (1981) recently proposed a hierarchical clustering methodology applied to normalized brand switching matrices to assess competitive market structure. We introduce a recently developed clustering method that appears to be more suited to the analysis of such nonsymmetric data, and describe an application and comparison of the various approaches.
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