Inter-Disciplinary Issues for Empowering Trade, Industry and Society
Inter-Disciplinary Issues for Empowering Trade, Industry and Society, (Eds.) Pawan Kumar Chugan, Deepak K. Srivastava, Nikunj Patel and Nirmal Chandrakant Soni, ISBN: 978-93-85777-06-6, Excel India Publishers, New Delhi for Institute of Management, Nirma University, Ahmedabad, 2016
10 Pages Posted: 22 May 2016
Date Written: January 7, 2016
In the history of global economic growth and development, the year 2008 had set the pace of recession and almost all countries of the world and enterprises were struggling to come out of the grips of recession. The question of their survival rested on meeting a variety of challenges; grab the new opportunities and formulate various suitable strategies. This had set the beginning of an era, towards the path of global recession to global recovery. The signs of some recovery modes though hazy, were visible during beginning of this decade. However, the journey was full of volatility and the entire period, until now, has indeed been exploring the ways for a sustainable recovery amidst the uncertainties of the transitional phase. Thus, the focus on sustainability under the uncertainties has been the cynosure of all – the policy makers, academicians, research scholars, industrialists or the entrepreneurs.
Although, India was least affected with recession when compared to most of the developed world and presently has been witnessing a reasonably higher growth rate of 7–7.5%, it needs to meet many challenges and encash opportunities when the global economy in general is still moving under uncertainties i.e. experiencing transition from sluggish economy to growing economy. The present scenario thus, has thrown unique opportunities and challenges for the trade, industry, environment and the society as a whole necessitating to come out with a new eco-system and reforms to stimulate country’s growth and development in consistence with the themes of ‘Make in India’, ‘Green India’, ‘Skilled India’, ‘Clean India’, ‘Digital India’ vis-à-vis the steps to ease of doing business in India.
In this backdrop, this book, titled as “Inter-Disciplinary Issues for Empowering Trade, Industry and Society” has come out with 38 papers, that address the various issues pertaining to different disciplines such as finance, accounting, banking, insurance, marketing, consumer behavior, education, ethics, and healthcare, which are in consonance and linked with theme of Make in India. These papers were presented in the 19th Nirma International Conference on Management (NICOM 2016) organized by the Institute of Management, Nirma University, Ahmedabad, India.
Keywords: make in India, behavioral finance, market efficiency, Index return, Research & development, Financial ratios, Fraud and forensic accounting, women empowerment, data envelopment analysis, contingent liabilities, CAPM, retail shoppers, consumer buying behavior, visual merchandising, CSR, mobile wallet
JEL Classification: A00, E43, E53, G00, G12, G2, G3, I00, I2, L1, L2, M3, M4, O16
Suggested Citation: Suggested Citation