Do Hotel Chains Improve Destination's Competitiveness?
Tourism Management Perspectives, 19 Part A, 74-79
18 Pages Posted: 18 May 2016
Date Written: May 17, 2016
The paper investigates the impact of hotel chains’ presence in a destination on their competitiveness through cross-section regression analysis of 116 countries. Results reveal that a destination’s competitiveness is positively and significantly influenced by the number of affiliated hotels and rooms in affiliated hotels in the destination. The market share of hotel chains in a destination’s hotel industry does not influence its competitiveness. Results further indicate that the general business environment (country’s level of corruption and globalisation) has a positive and stronger impact on a destination’s competitiveness than the presence of hotel chains. Destination management implications, limitations and directions of future research are also elaborated.
Keywords: hotel chain, destination competitiveness, macroenvironment, Travel and Tourism Competitiveness Index, Corruption Perception Index
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