Do Hotel Chains Improve Destination's Competitiveness?

Tourism Management Perspectives, 19 Part A, 74-79

18 Pages Posted: 18 May 2016

See all articles by Stanislav Hristov Ivanov

Stanislav Hristov Ivanov

Varna University of Management (VUM); Zangador

Maya G. Ivanova

Zangador Ltd.; Varna University of Management (VUM)

Date Written: May 17, 2016

Abstract

The paper investigates the impact of hotel chains’ presence in a destination on their competitiveness through cross-section regression analysis of 116 countries. Results reveal that a destination’s competitiveness is positively and significantly influenced by the number of affiliated hotels and rooms in affiliated hotels in the destination. The market share of hotel chains in a destination’s hotel industry does not influence its competitiveness. Results further indicate that the general business environment (country’s level of corruption and globalisation) has a positive and stronger impact on a destination’s competitiveness than the presence of hotel chains. Destination management implications, limitations and directions of future research are also elaborated.

Keywords: hotel chain, destination competitiveness, macroenvironment, Travel and Tourism Competitiveness Index, Corruption Perception Index

Suggested Citation

Ivanov, Stanislav Hristov and Ivanova, Maya G., Do Hotel Chains Improve Destination's Competitiveness? (May 17, 2016). Tourism Management Perspectives, 19 Part A, 74-79. Available at SSRN: https://ssrn.com/abstract=2780782

Stanislav Hristov Ivanov (Contact Author)

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

Maya G. Ivanova

Zangador Ltd. ( email )

Varna, 9010
Bulgaria

Varna University of Management (VUM) ( email )

13A Oborishte Street
Varna, 9000
Bulgaria

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