Money Cares. Institutional Entrepreneurship in the Finnish Social Services Sector

Journal of Entrepreneurship, Management and Innovation, Vol. 11 No. 2, pp. 83-104.

22 Pages Posted: 19 May 2016

Date Written: May 17, 2016

Abstract

In this article, actions within care marketization are conceptualized as institutional entrepreneurship contesting the present practices of care production. Practices of selling and buying care are described, and the underlying power relations in two care marketization models are analyzed: outsourcing and the so called ‘second wave’, i.e. the customer choice model, in Finland. Drawing from Bourdieu’s concepts of cultural, symbolic, social and economic capital, the article highlights the relevance of capital conversions for understanding institutional entrepreneurship. It is argued that the positions and opportunities to gain a more powerful position are not solely field intern conceptions, but can be related to macro level conceptions. Exploiting such opportunities questions the challenging conception of institutional entrepreneurship, itself. Instead, it is suggested that institutional entrepreneurship can also be conceived as legitimate challenging which points that challenging and conforming may not be necessary to be separated.

Keywords: Bourdieu, care marketization, institutional entrepreneurship, opportunities

Suggested Citation

Merenheimo, Petra, Money Cares. Institutional Entrepreneurship in the Finnish Social Services Sector (May 17, 2016). Journal of Entrepreneurship, Management and Innovation, Vol. 11 No. 2, pp. 83-104., Available at SSRN: https://ssrn.com/abstract=2781029

Petra Merenheimo (Contact Author)

University of Lapland ( email )

Rovaniemi, Lapland
Finland

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