Understanding the Relationships between Tourists' Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend

Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017). Understanding the relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. Journal of Travel Research, 56(1), 41–54. DOI: 10.1177/0047287515620567

48 Pages Posted: 24 May 2016 Last revised: 31 Aug 2017

See all articles by Girish Prayag

Girish Prayag

University of Canterbury

Sameer Hosany

University of London - School of Management

Birgit Muskat

Australian National University - Research School of Management

Giacomo Del Chiappa

Università degli Studi di Sassari - Department of Economics and Business

Date Written: 01 01, 2017

Abstract

The purpose of this study is to empirically test an integrative model linking tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. The model was tested using data collected from domestic tourists visiting Sardinia, Italy. Results show that tourists’ emotional experiences act as antecedents of perceived overall image and satisfaction evaluations. In addition, overall image has a positive influence on tourist satisfaction and intention to recommend. The study expands current theorizations by examining the merits of emotions in tourist behavior models. From a practical perspective, the study offers important implications for destination marketers.

Keywords: Tourists' Emotions, Tourists' Experiences, Perceived Overall Image, Satisfaction, Behavioral Intentions

Suggested Citation

Prayag, Girish and Hosany, Sameer and Muskat, Birgit and Del Chiappa, Giacomo, Understanding the Relationships between Tourists' Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend (01 01, 2017). Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017). Understanding the relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. Journal of Travel Research, 56(1), 41–54. DOI: 10.1177/0047287515620567 , Available at SSRN: https://ssrn.com/abstract=2783056

Girish Prayag

University of Canterbury ( email )

Ilam Road
Christchurch 8140
New Zealand

Sameer Hosany

University of London - School of Management ( email )

Egham
Surrey, Egham TW20 8DG
United Kingdom

Birgit Muskat (Contact Author)

Australian National University - Research School of Management ( email )

Canberra, 2600
Australia

HOME PAGE: http://https://cbe.anu.edu.au/about/staff-directory/dr-birgit-muskat

Giacomo Del Chiappa

Università degli Studi di Sassari - Department of Economics and Business ( email )

Piazza D'Armi, 17
Sassari, 07100
Italy

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