Synthesized Clustering a Method for Amalgamating Alternative Clustering Bases with Differential Weighting of Variables

PSYCHOMETRIKA--VOL. 49, NO. 1, 57-78

22 Pages Posted: 24 May 2016

See all articles by Wayne S. DeSarbo

Wayne S. DeSarbo

Pennsylvania State University

J. Carroll

Rutgers, The State University of New Jersey (Deceased)

Linda Clark

Bell Laboratories

Paul E. Green

University of Pennsylvania, The Wharton School, Marketing Department (Deceased)

Date Written: March 1984

Abstract

In the application of clustering methods to real world data sets, two problems frequently arise: (a) how can the various contributory variables in a specific battery be weighted so as to enhance some cluster structure that may be present, and (b) how can various alternative batteries be combined to produce a single clustering that "best" incorporates each contributory set. A new method is proposed (SYNCLUS, SYNthesized CLUStering) for dealing with these two problems.

Keywords: Cluster Analysis, Variable Importance

Suggested Citation

DeSarbo, Wayne S. and Carroll, J. and Clark, Linda and Green, Paul E., Synthesized Clustering a Method for Amalgamating Alternative Clustering Bases with Differential Weighting of Variables (March 1984). PSYCHOMETRIKA--VOL. 49, NO. 1, 57-78, Available at SSRN: https://ssrn.com/abstract=2783386

Wayne S. DeSarbo (Contact Author)

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

J. Carroll

Rutgers, The State University of New Jersey (Deceased)

Linda Clark

Bell Laboratories ( email )

600 Mountain Avenue
Murray Hill, NJ 07974
United States

Paul E. Green

University of Pennsylvania, The Wharton School, Marketing Department (Deceased) ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States

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