'Design-Thinking for Non-Designers: A Guide for Team Training and Implementation'
Accepted as Chapter 10 in "Design Thinking: New Product Development Essentials from the PDMA" K. Scott Swan, Michael Luchs, and Abbie Griffin (Eds.), New York: Wiley, 2015
23 Pages Posted: 27 May 2016
Date Written: 2015
Design thinking provides a tremendously powerful set of tools for designers and non-designers alike. However, non-designers face the difficulty in learning the tools and mindset of design thinking while lacking the long training period that experienced designers undertake as part of their education. To counter this problem, there are three important strategies for training teams of non-designers: 1. Encourage “dual-mode debate” of not only ideas but also processes, 2. Manage design thinking transitions of key mindsets, and 3. Adapt tools under changing team membership. For each of these strategies we provide two points of specific implementation guidance. Our guidance is applicable to those implementing design thinking training programs as well as members of design teams hoping to improve their effectiveness.
Keywords: Design thinking, innovation, team training
JEL Classification: O31, M12
Suggested Citation: Suggested Citation