'Design-Thinking for Non-Designers: A Guide for Team Training and Implementation'

Accepted as Chapter 10 in "Design Thinking: New Product Development Essentials from the PDMA" K. Scott Swan, Michael Luchs, and Abbie Griffin (Eds.), New York: Wiley, 2015

23 Pages Posted: 27 May 2016

See all articles by Victor P. Seidel

Victor P. Seidel

Babson College; Harvard School of Engineering and Applied Sciences; University of Oxford

Sebastian K. Fixson

Babson College - Technology, Operations, and Information Management Division

Date Written: 2015

Abstract

Design thinking provides a tremendously powerful set of tools for designers and non-designers alike. However, non-designers face the difficulty in learning the tools and mindset of design thinking while lacking the long training period that experienced designers undertake as part of their education. To counter this problem, there are three important strategies for training teams of non-designers: 1. Encourage “dual-mode debate” of not only ideas but also processes, 2. Manage design thinking transitions of key mindsets, and 3. Adapt tools under changing team membership. For each of these strategies we provide two points of specific implementation guidance. Our guidance is applicable to those implementing design thinking training programs as well as members of design teams hoping to improve their effectiveness.

Keywords: Design thinking, innovation, team training

JEL Classification: O31, M12

Suggested Citation

Seidel, Victor P. and Fixson, Sebastian K., 'Design-Thinking for Non-Designers: A Guide for Team Training and Implementation' (2015). Accepted as Chapter 10 in "Design Thinking: New Product Development Essentials from the PDMA" K. Scott Swan, Michael Luchs, and Abbie Griffin (Eds.), New York: Wiley, 2015. Available at SSRN: https://ssrn.com/abstract=2784477

Harvard School of Engineering and Applied Sciences ( email )

Cambridge, MA
United States

HOME PAGE: http://www.seas.harvard.edu/directory/vseidel

University of Oxford ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

HOME PAGE: http://www.sbs.ox.ac.uk/community/people/victor-seidel

Sebastian K. Fixson

Babson College - Technology, Operations, and Information Management Division ( email )

231 Forest St.
Babson Park, MA 02457
United States

Register to save articles to
your library

Register

Paper statistics

Downloads
250
rank
120,015
Abstract Views
636
PlumX Metrics
!

Under construction: SSRN citations while be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information