Notes on Designing Your Company

Abstract

These notes describe a series of steps for you to design your company and how it will create, deliver, and capture economic value – whether it is an established enterprise or entrepreneurial start-up. In providing an integrated perspective, these notes complement popular books in Strategy, Innovation, and Entrepreneurship by showing how these ideas fit together into an integrated whole. The notes are intended for practical use by executives and managers or instructors.

Keywords: Company design, startup ventures, established companies, strategy, innovation, entrepreneurship, teaching notes