Designing Your Company: Creating, Delivering, and Capturing Value

45 Pages Posted: 27 May 2016 Last revised: 27 Jul 2020

See all articles by Kevin Boudreau

Kevin Boudreau

Northeastern University; National Bureau of Economic Research (NBER)

Date Written: January 3, 2018


These notes describe a series of steps for you to design your company and how it will create, deliver, and capture economic value—three necessary conditions for an economically sustainable enterprise, whether a large established enterprise or entrepreneurial start-up. In providing an integrated perspective founded on timeless economic and organizational foundations, these notes draw together and summarize popular ideas in Strategy, Business Models, and Entrepreneurship, while possibly filling-in conceptual gaps. These notes are intended for practical use and planning by executives and managers as a field guide, and by students and instructors as a complement to usual textbooks.

Keywords: Company design, startup ventures, established companies, strategy, innovation, entrepreneurship

Suggested Citation

Boudreau, Kevin, Designing Your Company: Creating, Delivering, and Capturing Value (January 3, 2018). Harvard Business School Strategy Unit Working Paper No. 16-131, Available at SSRN: or

Kevin Boudreau (Contact Author)

Northeastern University ( email )

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Boston, MA 02115
United States


National Bureau of Economic Research (NBER) ( email )

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

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