Willingness‐to‐Pay for Sporting Success of Football Bundesliga Teams

17 Pages Posted: 27 May 2016

See all articles by Pamela Wicker

Pamela Wicker

German Sport University Cologne

John C. Whitehead

Appalachian State University - Department of Economics

Bruce K. Johnson

Centre College - Department of Economics

Daniel S. Mason

University of Alberta - Faculty of Physical Education and Recreation

Date Written: July 2016

Abstract

This study shows that fans and people living in the region of 28 Football Bundesliga teams from all three divisions are willing to support their team financially. Survey respondents were asked for their willingness‐to‐pay to avoid a negative outcome (e.g., relegation) and to achieve a positive outcome (e.g., promotion). Fan bonds are applied as an alternative payment vehicle within the contingent valuation method. The results show that different factors affect the decision to support the team and the actual amount of willingness‐to‐pay - for attendees and nonattendees. Public goods are particularly relevant for reporting a positive willingness‐to‐pay.

JEL Classification: Z23, L83, H41

Suggested Citation

Wicker, Pamela and Whitehead, John C. and Johnson, Bruce K. and Mason, Daniel S., Willingness‐to‐Pay for Sporting Success of Football Bundesliga Teams (July 2016). Contemporary Economic Policy, Vol. 34, Issue 3, pp. 446-462, 2016. Available at SSRN: https://ssrn.com/abstract=2784993 or http://dx.doi.org/10.1111/coep.12148

Pamela Wicker (Contact Author)

German Sport University Cologne ( email )

Am Sportpark Müngersdorf 6
Cologne, 50933
Germany

John C. Whitehead

Appalachian State University - Department of Economics ( email )

Boone, NC 28608
United States

Bruce K. Johnson

Centre College - Department of Economics ( email )

600 West Walnut Street
Danville, KY 40422
United States
859-238-5255 (Phone)
859-238-5774 (Fax)

Daniel S. Mason

University of Alberta - Faculty of Physical Education and Recreation ( email )

Edmonton, AB T6G 2H9
Canada

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