Dutch Druggists in Distress: Franchisees Facing the Complex Decision of How to React to Their Franchisor's Strategic Plans

22 Pages Posted: 1 Jun 2016

See all articles by Evelien P. M. Croonen

Evelien P. M. Croonen

affiliation not provided to SSRN

Maryse J. Brand

University of Groningen

Multiple version iconThere are 2 versions of this paper

Date Written: September 2010

Abstract

This case focuses on the decisions confronting Marc van der Bilt and his family. At the age of 59, Marc had been a franchisee of the Dutch DA drugstore chain for 23 years and had always planned to remain one until his retirement. In the spring of 2003, however, a change of management at the DA headquarters sparked major strategic changes to the DA chain that placed Marc and his family in a difficult position. They must decide on the future of their family business; should they go along with their franchisor's new plans or not?

Suggested Citation

Croonen, Evelien P. M. and Brand, Maryse J., Dutch Druggists in Distress: Franchisees Facing the Complex Decision of How to React to Their Franchisor's Strategic Plans (September 2010). Entrepreneurship Theory and Practice, Vol. 34, Issue 5, pp. 1021-1038, 2010, Available at SSRN: https://ssrn.com/abstract=2787441 or http://dx.doi.org/10.1111/j.1540-6520.2009.00352.x

Evelien P. M. Croonen (Contact Author)

affiliation not provided to SSRN

No Address Available

Maryse J. Brand

University of Groningen ( email )

P.O. Box 800
9700 AH Groningen, Groningen 9700 AV
Netherlands

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