How Social Entrepreneurs Facilitate the Adoption of New Industry Practices

25 Pages Posted: 3 Jun 2016

See all articles by Theodore L. Waldron

Theodore L. Waldron

University of Georgia

Greg Fisher

Indiana University - Kelley School of Business - Management & Entrepreneurship

Michael D. Pfarrer

University of Georgia - Department of Management

Date Written: July 2016

Abstract

This paper explores how social entrepreneurs use rhetoric to facilitate the pervasive adoption of new, socially focused, industry practices. Our conceptualization proposes that the nature of social entrepreneurs’ rhetoric hinges on perceptions of their relationships to the industry members they seek to influence. We develop a framework that explains the effects of two cognitive structures – identity and power – on social entrepreneurs’ perceptions of industry members and, in turn, the social entrepreneurs’ rhetorical strategies for persuading the industry members to adopt new practices. Our framework specifies mechanisms through which social entrepreneurs facilitate systemic social change and, in doing so, informs theory at the intersection of social entrepreneurship, sustainable social change, and rhetoric.

Keywords: entrepreneurship, rhetoric, social change, social cognition, sustainability

Suggested Citation

Waldron, Theodore L. and Fisher, Greg and Pfarrer, Michael D., How Social Entrepreneurs Facilitate the Adoption of New Industry Practices (July 2016). Journal of Management Studies, Vol. 53, Issue 5, pp. 821-845, 2016, Available at SSRN: https://ssrn.com/abstract=2789216 or http://dx.doi.org/10.1111/joms.12187

Theodore L. Waldron (Contact Author)

University of Georgia ( email )

United States

Greg Fisher

Indiana University - Kelley School of Business - Management & Entrepreneurship ( email )

Bloomington, IN 47405
United States

HOME PAGE: http://kelley.iu.edu/facultyglobal/directory/FacultyProfile.cfm?netID=fisherg

Michael D. Pfarrer

University of Georgia - Department of Management ( email )

United States

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