Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of Marketing and Psychometric Literature

Handbooks in Operations Research and Management Science: Marketing, Elsevier, New York, pp. 193–257

68 Pages Posted: 6 Jun 2016

See all articles by Wayne S. DeSarbo

Wayne S. DeSarbo

Pennsylvania State University

Ajay K Manrai

University of Delaware

Lalita A. Manrai

University of Delaware

Date Written: 1993

Abstract

Competitive market structure refers to a configuration of competing products/brands which are perceived as substitutes by consumers.

Suggested Citation

DeSarbo, Wayne S. and Manrai, Ajay K and Manrai, Lalita A., Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of Marketing and Psychometric Literature (1993). Handbooks in Operations Research and Management Science: Marketing, Elsevier, New York, pp. 193–257. Available at SSRN: https://ssrn.com/abstract=2789667

Wayne S. DeSarbo (Contact Author)

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

Ajay K Manrai

University of Delaware ( email )

214 MBNA America Hall
Orchard Road & Amstel Avenue
Newark, DE 19716-2710
United States
302-831-1770 (Phone)
302-831-4196 (Fax)

Lalita A. Manrai

University of Delaware ( email )

Newark, DE 19711
United States

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