Issues in the Estimation and Application of Latent Structure Models of Choice
Marketing Letters 5:4, (1994), pp. 323-334
Posted: 6 Jun 2016
Date Written: 1994
Our paper provides a brief review and summary of issues and advances in the use of latent structure and other finite mixture models in the analysis of choice data. Focus is directed to three primary areas: (1) estimation and computational issues, (2) specification and interpretation issues, and (3) future research issues. We comment on what latent structure models have promised, what has been, to date, delivered, and what we should look forward to in the future.
Keywords: latent structure models, discrete choice, finite mixture models
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