Issues in the Estimation and Application of Latent Structure Models of Choice

Marketing Letters 5:4, (1994), pp. 323-334

Posted: 6 Jun 2016

See all articles by William R Dillon

William R Dillon

Southern Methodist University (SMU) - Marketing Department

Ulf Böckenholt

McGill University - Desautels Faculty of Management

Melinda Smith-De Borrero

Independent

Ham Bozdogan

Independent

Wayne S. DeSarbo

Pennsylvania State University

Sunil Gupta

Harvard University - Business School (HBS)

Wagner A. Kamakura

Rice University

Ajith Kumar

T. A. Pai Management Institute

Benkatram Ramaswamy

University of Michigan at Dearborn

Michael Zenor

University of Texas at Austin

Multiple version iconThere are 2 versions of this paper

Date Written: 1994

Abstract

Our paper provides a brief review and summary of issues and advances in the use of latent structure and other finite mixture models in the analysis of choice data. Focus is directed to three primary areas: (1) estimation and computational issues, (2) specification and interpretation issues, and (3) future research issues. We comment on what latent structure models have promised, what has been, to date, delivered, and what we should look forward to in the future.

Keywords: latent structure models, discrete choice, finite mixture models

Suggested Citation

Dillon, William R and Böckenholt, Ulf and Smith-De Borrero, Melinda and Bozdogan, Ham and DeSarbo, Wayne S. and Gupta, Sunil and Kamakura, Wagner A. and Kumar, Ajith and Ramaswamy, Benkatram and Zenor, Michael, Issues in the Estimation and Application of Latent Structure Models of Choice (1994). Marketing Letters 5:4, (1994), pp. 323-334, Available at SSRN: https://ssrn.com/abstract=2789674

William R Dillon

Southern Methodist University (SMU) - Marketing Department

United States

Ulf Böckenholt

McGill University - Desautels Faculty of Management ( email )

1001 Sherbrooke St. West
Montreal, Quebec H3A1G5 H3A 2M1
Canada

Ham Bozdogan

Independent

Wayne S. DeSarbo (Contact Author)

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

Sunil Gupta

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Wagner A. Kamakura

Rice University ( email )

6100 South Main Street
P.O. Box 1892
Houston, TX 77005-1892
United States
(713) 348-6307 (Phone)

Ajith Kumar

T. A. Pai Management Institute ( email )

Post Box - 9
Manipal, Karnataka 576104
India

HOME PAGE: http://www.tapmi.edu.in

Benkatram Ramaswamy

University of Michigan at Dearborn

4901 Evergreen Road
Dearborn, MI 48128-1491
United States

Michael Zenor

University of Texas at Austin

2317 Speedway
Austin, TX 78712
United States

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