Personal Factors and Fast Food Consumption

Journal of Business Management Science, Volume 2, No. 12, pp. 66-74, December 2015

10 Pages Posted: 7 Jun 2016

See all articles by Devendra Saraniya

Devendra Saraniya

Eastern University, Sri Lanka

Dinesh Thevaranjan

Eastern University, Sri Lanka

Date Written: October 5, 2015

Abstract

Consumption of fast-food in Sri Lanka is becoming an increasingly important component of the food market. The aim of this study is to assess the personal factors that influencing on fast food consumption in relation to Burger King, KFC, McDonald’s, and Pizza Hut. To achieve the goals of this research, the data were collected from convenience sample of 200 customers in Colombo Divisional Secretariat Division. The respondents provided the data by means of a close-ended questionnaire. Pearson’s Correlation was used for testing the hypotheses. Data analysis was conducted using SPSS Software. This study empirically examines the significant relationship between Personal Factors (PF) as the independent variable and Fast Food Consumption (FFC) as the dependent variable. The correlation coefficient between PF and FFC indicates that the PF is useful to explain the variation in FFC.

Keywords: Personal Factors, Fast Food Consumption and Fast Food Industry

JEL Classification: M31

Suggested Citation

Devendra, Saraniya and Thevaranjan, Dinesh, Personal Factors and Fast Food Consumption (October 5, 2015). Journal of Business Management Science, Volume 2, No. 12, pp. 66-74, December 2015, Available at SSRN: https://ssrn.com/abstract=2790691

Saraniya Devendra (Contact Author)

Eastern University, Sri Lanka ( email )

Vantharumoolai
Chenkalady, Eastern 30350
Sri Lanka

Dinesh Thevaranjan

Eastern University, Sri Lanka ( email )

Vantharumoolai
Chenkalady, Eastern 30350
Sri Lanka

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