Do Market Participants Misprice Lottery-Type Assets? Evidence from the European Soccer Betting Market
33 Pages Posted: 7 Jun 2016 Last revised: 17 Apr 2017
Date Written: April 17, 2017
This paper addresses findings from previous asset pricing research that lottery-like stocks are overpriced because investors overweight the probability of large positive returns. I examine lottery-type assets on the European soccer betting market because market efficiency tests on the betting market do not rely on potentially incorrect or incomplete asset pricing models. I use a unique data set, which covers odds from both a betting exchange and the bookmaker market, and find that market participants on the betting exchange misprice odds for extreme favorites and extreme longshots severely. An expected utility model confirms the previous findings and suggests that misperception of probabilities is driving the results. Although bookmakers also bias odds there is evidence that bookmakers are rational and engineer the favorite-longshot bias to protect themselves from insiders or to increase turnover.
Keywords: favorite-longshot bias, betting exchange, bookmaker market, misperception, adverse selection, lottery-type assets
JEL Classification: D80, D81, G10, G14
Suggested Citation: Suggested Citation