Lack of Internal Communication in Privatization Process
2nd International Conference on Economics, Business and Marketing Management, 2012
Posted: 9 Jun 2016
Date Written: November 12, 2012
This paper is focused on demonstrating faults of internal communication in the form of internal marketing. The paper employs a case study approach wherein a qualitative data collection was conducted. It used interviews to identify key issues from the perspective of those employed in the case study organization. With special reference to Thailand, the case of the privatization of the Provincial Electricity Authority was examined. It is anticipated that the paper will present internal communication in a positive light, thus encouraging more widespread application to assure successful outcomes in similar projects. In order to focus on the aspects of internal communication, it helped the privatization change agent distributed better and more appropriate information. The employees could develop knowledge and create new mind-sets to go along with the privatization process.
Keywords: Privatization, Internal marketing, Internal communication
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