Lack of Internal Communication in Privatization Process

2nd International Conference on Economics, Business and Marketing Management, 2012

Posted: 9 Jun 2016

See all articles by Ousanee Sawagvudcharee

Ousanee Sawagvudcharee

Center for Creating Coherent Change and Knowledge

Date Written: November 12, 2012

Abstract

This paper is focused on demonstrating faults of internal communication in the form of internal marketing. The paper employs a case study approach wherein a qualitative data collection was conducted. It used interviews to identify key issues from the perspective of those employed in the case study organization. With special reference to Thailand, the case of the privatization of the Provincial Electricity Authority was examined. It is anticipated that the paper will present internal communication in a positive light, thus encouraging more widespread application to assure successful outcomes in similar projects. In order to focus on the aspects of internal communication, it helped the privatization change agent distributed better and more appropriate information. The employees could develop knowledge and create new mind-sets to go along with the privatization process.

Keywords: Privatization, Internal marketing, Internal communication

Suggested Citation

Sawagvudcharee, Ousanee, Lack of Internal Communication in Privatization Process (November 12, 2012). 2nd International Conference on Economics, Business and Marketing Management, 2012. Available at SSRN: https://ssrn.com/abstract=2791920

Ousanee Sawagvudcharee (Contact Author)

Center for Creating Coherent Change and Knowledge ( email )

Liverpool John Moores University
Liverpool, Liverpool
United Kingdom

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