Privatization Process Efficiency and Communication Problems
ABAC Journal, Vol 34, No 1 (2014)
Posted: 9 Jun 2016
Date Written: June 2014
The aim of this paper is to report an analysis of one aspect of a wider research study. It is focused on demonstrating faults of internal communication in the form of internal marketing. This paper employs a case study approach wherein qualitative data collection was conducted. It used interviews to identify key issues from the perspective of those employed in the case study organization. With special reference to Thailand, the case of the privatization of the Provincial Electricity Authority was examined. It is anticipated that the paper will present internal communication in a positive light, thus encouraging more widespread application to assure successful outcomes in similar projects.
Keywords: Privatization, Internal marketing, Internal Communication
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