Privatization Process Efficiency and Communication Problems

ABAC Journal, Vol 34, No 1 (2014)

Posted: 9 Jun 2016

See all articles by Ousanee Sawagvudcharee

Ousanee Sawagvudcharee

Center for Creating Coherent Change and Knowledge

Date Written: June 2014

Abstract

The aim of this paper is to report an analysis of one aspect of a wider research study. It is focused on demonstrating faults of internal communication in the form of internal marketing. This paper employs a case study approach wherein qualitative data collection was conducted. It used interviews to identify key issues from the perspective of those employed in the case study organization. With special reference to Thailand, the case of the privatization of the Provincial Electricity Authority was examined. It is anticipated that the paper will present internal communication in a positive light, thus encouraging more widespread application to assure successful outcomes in similar projects.

Keywords: Privatization, Internal marketing, Internal Communication

Suggested Citation

Sawagvudcharee, Ousanee, Privatization Process Efficiency and Communication Problems (June 2014). ABAC Journal, Vol 34, No 1 (2014) , Available at SSRN: https://ssrn.com/abstract=2791922

Ousanee Sawagvudcharee (Contact Author)

Center for Creating Coherent Change and Knowledge ( email )

Liverpool John Moores University
Liverpool, Liverpool
United Kingdom

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