15 Pages Posted: 15 Jun 2016
Date Written: June 13, 2016
Do echo chambers actually exist on social media? By focusing on how both Italian and US Facebook users relate to two distinct narratives (involving conspiracy theories and science), we offer quantitative evidence that they do. The explanation involves users’ tendency to promote their favored narratives and hence to form polarized groups. Confirmation bias helps to account for users’ decisions about whether to spread content, thus creating informational cascades within identifiable communities. At the same time, aggregation of favored information within those communities reinforces selective exposure and group polarization. We provide empirical evidence that because they focus on their preferred narratives, users tend to assimilate only confirming claims and to ignore apparent refutations.
Keywords: Facebook, conspiracy theories, cascades, polarization, echo chambers
Suggested Citation: Suggested Citation
Quattrociocchi, Walter and Scala, Antonio and Sunstein, Cass R., Echo Chambers on Facebook (June 13, 2016). Available at SSRN: https://ssrn.com/abstract=2795110